Perheaps in this is possible to summarize the profession of the commercial communication. In these years of life in common with photography and communication ( we are persuaded that being a photographer is a way of living not only a job) we have learnt that is neccessary to understand and love the objects, the concepts and the people, the more disparate that are devolved upon us to be represented and advertised. Only in this way is possible to give back that emotion, that dream, ( be suspicious of who sustains that photography is reality), requested by the client; from who has planned or produced the objects, from who wants to sell it, and from who will purchase it or use it. To succeed we search a lot, sometimes we find and we always keep on smiling amused, this smile is often envied by our clients and friends.